Google's new approach to integrating social media profiles into Google Business Profiles(GBP) can significantly enhance your business's online presence.
If you’ve been looking for a way to gain an edge over your competition, this is some key points to consider:
Why Social Media Links Matter?
Algorithm Knowledge: Google uses your social media profiles to learn more about your business. This knowledge makes it easier for you to get your rankings up for the services your business offers.
User Experience: Users can see your social media posts directly in Google search results, making it easier for them to learn more about your business and engage with your content
Build Trust: The more optimized and engaging your profile is (aka, the more people click on items related to your business), the more likely Google will show you in the future, and the more likely users will turn into customers. Active social media profiles build more trust with users.
Any way that you can teach Google more about your business is going to be beneficial when it comes to ranking on Google Maps. If you don’t have social media profiles linked to your GMB, it will soon be the equivalent of not having a website - it’s a must-have! To add your social media links, just go to the Google Business Profile admin dashboard, click Edit Profile, then find the social links section.
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