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Elevate Your Business with Google’s Know Before You Go!

Updated: Jan 1

How Know Before You Go Works for Your Business


Know Before You Go uses AI to scan your business’s online presence and customer feedback. It then creates bite-sized tips that appear directly on your Google Business Profile. These tips help potential customers get a better idea of what to expect before they arrive.


For example, if your restaurant has limited parking, the AI might suggest nearby parking lots or street parking options. If a particular menu item is a crowd favorite, it will highlight that. The feature also clarifies common questions like happy hour times or whether your business accepts pets.


This upgrade helps businesses by:


  • Providing insider tips that answer common customer questions

  • Highlighting popular menu items or products to attract interest

  • Sharing useful attributes like parking availability or outdoor seating

  • Improving the accuracy of information directly from your online content


How to Prepare Your Google Business Profile for Know Before You Go


To get the best results from this AI upgrade, make sure your Google Business Profile is complete and up to date. Here are some steps to follow:


  • Update your website and social media with clear, accurate information about your services, hours, and offerings.

  • Add detailed descriptions of your menu items or products.

  • Upload high-quality photos that showcase your business, including the interior, exterior, and popular items.

  • Use Google’s attributes section to specify features like parking, Wi-Fi, or pet-friendliness.

  • Encourage customers to leave reviews mentioning specific details about their experience.


The AI pulls data from these sources, so the clearer and more detailed your information, the better the insider tips will be.


How This Upgrade Enhances Customer Experience


Customers appreciate knowing what to expect before they visit a business. The Know Before You Go feature reduces uncertainty and improves decision-making by offering:


  • Clear guidance on parking and accessibility

  • Recommendations on popular menu items or products

  • Confirmation of business hours and special deals like happy hour

  • Answers to common questions without needing to call or search extensively


This leads to more satisfied customers who feel confident about their visit. It also reduces the workload on your staff by answering frequent questions automatically.



How to Use Know Before You Go to Attract More Customers


To make the most of this upgrade, consider these tips:


  • Regularly review and update your service descriptions and product details.

  • Highlight unique or popular menu items that set you apart from competitors.

  • Use photos strategically to show your business’s best features and atmosphere.

  • Monitor customer reviews for feedback that can improve your attributes and overall profile.

  • Share your Google Business Profile link on your website and social media to encourage visits.


By keeping your profile fresh and detailed, you help the AI generate accurate and helpful insider tips that attract new customers and encourage repeat visits.


Why This Matters for Your Business


The Know Before You Go feature is a game changer! It’s not just about providing information; it’s about enhancing the overall customer experience. When customers feel informed, they're more likely to choose your business over others. This feature allows you to connect with your audience in a meaningful way.


Imagine a potential customer searching for a place to dine. They come across your Google Business Profile and see a glowing review about your famous burger and a tip about the best parking spot. They’re more likely to choose you! This is the power of Know Before You Go.


Embrace the Change and Stand Out!


Google’s Know Before You Go feature signals a shift toward more intelligent, customer-focused business profiles. It helps businesses stand out by providing useful, real-time information that customers want. This upgrade is part of a larger trend where AI supports better connections between businesses and their communities.


Local business owners should see this as an opportunity to improve their online presence and customer service. The more effort you put into your profile, the more value you get from this AI-powered tool.


So, what are you waiting for? Dive into this upgrade and watch your business thrive! Your customers are looking for you, and with Know Before You Go, you can make sure they find exactly what they need!

 
 
 

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