AI assistants are becoming the new front door to discovery. People ask for “the best plumber near me,” “a family-friendly Italian restaurant,” “a CPA for a small business,” or “a software tool that works with QuickBooks,” and the answer often comes back as a short list. That list is not magic. AI systems recommend what they can find, understand, compare, and trust. For businesses, that means an incomplete online presence is more than a missed detail. It can make a good compan